Company Profile

Nielsen-Kellerman Company designs, manufactures and distributes rugged, waterproofenvironmental and sports performance instruments for active lifestyles and technical applications,including:

• Kestrel Pocket Weather Meters
• NK Electronics for Rowing and Paddling
• Blue Ocean Rugged Megaphones & PA Systems

Customer Service and Commitment

Nielsen-Kellerman has been in business for over 30 years, and has focused relentlessly onmeeting the specialized measurement needs of demanding outdoor customers. Olympic athletes,firefighters, and military professionals are just some of the NK customers who rely on our productsfor accuracy and durability. Delivering anything less than the highest level of quality is not an option.Whatever the niche, we know our customers won't forgive us for letting them down, and will tell theirfriends what they think of us, good or bad. From order entry to customer support for the life of ourproducts (and beyond), when our customers call, email, tweet (KestrelChick or NKRowing)or facebook us, we bend over backwards to keep them happy.

Every NK product undergoes rigorous functional and sealing testing and, wher applicable,calibration against NIST-traceable standards, before it leaves the plant. Every product is alsocovered by a full warranty against defect or failure to perform (two to five years depending onproduct). Beyond the warranty period, we do all we can to keep our customers in the NK family withour Customer Warranty Program that provides a generous trade-in allowance towards areplacement NK product, no matter the age or condition of the product being replaced. We know thatconvincing customers to purchase a product is just the first step -- once you're an NK customer, wewant you to stay one for life! We're proud of our tremendous repeat and referred customers andvirtually non-existent return rate.

Innovative US Manufacturer

NK began business in an upstate New York basement, and we remain committed to USmanufacturing to this day. We design here, we source all the parts we can in the US, and we buildhere. We continuously improve our product, processes, flow, inventory management and people tostay cost-competitive and ensure we can deliver what our customers need when they need it.

Sustainability

We strive to conduct our business in a sustainable manner and minimize harm to the environmentby actively implementing company-wide plans to conserve energy, reduce waste, and recycle. Weconduct life-cycle analysis of shipping impact to determine the most effective packaging for eachproduct and minimize "shipping air." We use recycled products in packaging wher the benefits areclear.

Giving Back to the Community

After 30 years, we've got a lot of friends in some close-knit communities. We appreciate ourcustomers and friends, and focus our charitable activities on giving back to the communities thatsupport us and our employees. We donate over 2% of our pretax profits to charitable organizationsthat we believe are helping make the world a better place in ways relevant to our customers.

In rowing, NK has partnered with USRowing to ensure that the National Team coaches, boats andathletes are outfitted with the latest NK electronics. NK also supports the rowing community at alllevels by awarding annual development grants to both rowing programs and individual athletes whoare striving towards a goal.

NK Core Values

Integrity

Our products are designed and engineered to give our customers accurate and reliablemeasurements. All sales literature and specifications are honest and complete. We stand behindour brands. See for yourself! Our company blog documents not only customer stories anddeals, but a behind-the-scenes view of the people and production processes that drive NK. We wantyou to get to know us - we've got nothing to hide!

Integration

NK is a vertically integrated company. We design, manufacture, market, sell, and service all ourproducts. We treat our manufacturing operation as an asset, not a liability and we use this asset toensure the quality and performance of our products. We're close to our customers, and we use thatknowledge to design better products. Every new product team has representatives from sales,service, design and production working together every step of the process to produce a result farbetter than each department working alone could ever create.

Innovation

NK approaches every development challenge with a process designed to first create a completeunderstanding of our customers' needs, including target product value. We then methodicallyresearch every technical challenge and identify and test solutions. Finally, we leverage our years ofexperience and knowledge in designing waterproof, rugged, accurate and easy-to-use products toprovide our customers with an innovative solution others have failed to provide. Our goal is aproduct that is so obviously "right for its job" that the end result seems simple.

Improvement

We never rest on our achievements. Every single person comes in every day committed to finding atleast one way to make our jobs, products and service better. We make dozens of improvementslarge and small every day. We're grateful for the opportunity, and we have fun!